Atrium Sports is a global sports technology business backed by Elysian Park Ventures, a US-based, private investment firm. They share a commitment to the future of sports, technology, and entertainment.

Atrium Sports are changing how sport is organised, played, commercialised and experienced around the world. They put best practice technologies within reach of sports at every level, to enable them to create new content, engage fans and open commercial opportunities that help grow sport.

Scope of work: Brand Identity, Brand Guidelines, Brand System, Typography, Comms applications and campaign.

We created the brand and campaign identity from scratch, including positioning, pack and bottle design, copywriting and total graphic system.

The custom word-mark and letter A are supported by a simple three colour palette and reductive typographic choice. This creates a flexible but coherent design palette that has the desired visual punch.

The custom word-mark and letter A are supported by a simple three colour palette and reductive typographic choice. This creates a flexible but coherent design palette that has the desired visual punch.

The custom word-mark and letter A are supported by a simple three colour palette and reductive typographic choice. This creates a flexible but coherent design palette that has the desired visual punch.

The custom word-mark and letter A are supported by a simple three colour palette and reductive typographic choice. This creates a flexible but coherent design palette that has the desired visual punch.