St Kilda is one of Melbourne’s most colourful and well-known suburbs. The Triangle site is at the heart of this iconic suburb, a valuable pocket of land currently used as a car park.

The project objective was to engage the local community around the future of the St Kilda Triangle site and to develop a shared vision.

The identity and campaign aimed to encourage residents to have a say about the future of this important site. Visually, the logo uses the shape of the actual site to create a visual megaphone, whilst the colour palette and overall aesthetic is purposefully stripped back to stand out in the busy St Kilda environment.

As a direct result of the identity and campaign the community consultation was successful, resulting in a shared vision for the future of the St Kilda Triangle.